Skip to main content

Examples of Instructional Design and Course Development Projects

Learning experiences don't begin with a tool, they begin with an inquiry. We believe that a rigorous Needs Analysis is the cornerstone of successful design. By deeply collaborating with Subject Matter Experts (SMEs) and stakeholders, we work to uncover the true "why" behind every project, identifying the unique challenges of the audience and the specific outcomes required by the context. Only then can we begin mapping out the course. Each case study demonstrates our process of translating complex needs into authentic, accessible, and high-impact learning paths.

AI for Student Success

Online Canvas Training Toolkit for Inscape Design College.


The Challenge

Inscape was implementing Canvas in a phased approach, and from the outset it was clear that the traditional Canvas role definitions were not mapping neatly onto the way Inscape actually worked. Through an extensive discovery process involving multiple stakeholder consultations, it became clear that the boundaries between lecturer, administrator, and content developer roles were blurred. Layered on top of this was the complexity of Inscape's diverse student body, spanning full-time, part-time, online, and hybrid learners, each with their own distinct needs and Canvas configurations. A standard training approach would not do justice to the nuance of their context.

The Solution

I designed a vibrant, SCORM-compliant learning experience built on Articulate Rise. To ensure high engagement, the course featured two AI-generated avatar tutors, Kaiza and Zenka, who acted as peer-guides through the various "AI Levels". The tutors were included as both static and animated characters. Rather than a static quiz, the course culminated in an authentic artefact: a personalised Career Plan developed through iterative AI prompting and student critique, developed as they worked through the levels, culminating in a tangible tool students could use throughout their University journey.

The Process

  • Conducted a structured needs analysis through multiple stakeholder consultations with administrators, lecturers, and course developers to understand how each role actually functioned within Inscape's specific context.
  • Mapped Inscape's real working structure onto Canvas's role architecture.
  • Identified the institution's core priorities and used these to shape the toolkit structure.
  • Ensured Canvas settings and configurations were correctly aligned to Inscape's actual working environment. 
  • Designed the toolkit around three custom characters tied directly to the priorities uncovered during the needs analysis phase.

The Deliverables

  • A fully interactive, role-based Canvas Training Toolkit course, built and hosted within Canvas itself.
  • Three custom avatar characters (Pixel, Vector, and Glitch) with defined roles, visual identities, bios, and module ownership, tailored to Inscape's institutional priorities.
  • Role-specific learning pathways allowing administrators, lecturers, and course developers to self-navigate to the content most relevant to their function.
  • A role-mapping framework developed through stakeholder consultation, clarifying the unique responsibilities of each staff type within Inscape's specific Canvas implementation.



AI for Student Success

North West University Compulsory Student "AI for Academic Success Course" developed as a SCORM package. A project by North West University 

 

The Challenge

North West University (NWU) required a compulsory, university-wide course to equip all students with the skills to navigate the rapid integration of AI in Higher Education and the global workforce. The core need was to move beyond "using AI" to teaching responsible, ethical use within the university’s specific AI assessment framework. The challenge lay in creating a high-stakes, mandatory course that felt youthful and engaging rather than purely administrative.

The Solution

I designed a vibrant, SCORM-compliant learning experience built on Articulate Rise. To ensure high engagement, the course featured two AI-generated avatar tutors, Kaiza and Zenka, who acted as peer-guides through the various "AI Levels". The tutors were included as both static and animated characters. Rather than a static quiz, the course culminated in an authentic artefact: a personalised Career Plan developed through iterative AI prompting and student critique, developed as they worked through the levels, culminating in a tangible tool students could use throughout their University journey.

The Process

  • Multidisciplinary Collaboration: Facilitated weekly development meetings with a committee of SMEs from diverse NWU faculties to ensure the content aligned with overarching University AI Governance.Strategic
  • Scripting: Developed comprehensive course scripts and "draft idea" documents to align technical AI concepts with the NWU AI Assessment Framework.
  • Prototyping & Iteration: Led multiple rounds of prototyping to refine the "look and feel," ensuring the youthful aesthetic remained compliant with NWU’s strict branding guidelines.
  • Methodology: Utilised an Agile-inspired approach to manage rapid content updates as AI technology evolved during the development cycle.

 

The Deliverables

  • Interactive SCORM Modules, using Articulate Rise and Mightly Plugin: A linear, gamified learning path embedded within the Sakai LMS.
  • AI-Generated Media using Canva, Hedra, 11ElevenLabs, Clipchamp, etc.: Integrated custom AI avatars (Kaiza and Zenka) to personalise the learning path.
  • The Career Plan Artefact: A practical, student-owned document developed through ethical AI interaction.
  • Key Skill Alignment: Focused on Human-Centered AI Integration and adherence to institutional AI rules.


Please watch the screen recording of an extract from the course. 


Postgraduate Diploma in Infectious Diseases (iHeed)

Incorporated into the iHeed Course Development team, to assist in the production of the Infectious Diseases Programme for medical professionals. 

Royal College of Physicians of Ireland
 

The Challenge

iHeed, an Irish-based medical education provider, required the development of a high-level Postgraduate Diploma for a global audience of busy medical professionals, predominantly across Europe and Asia. The challenge was twofold: incorporating into an established international team and unlike typical ID roles the instructional designer was required to research, source, and synthesise high-quality medical data into a structured learning format which could delivered in a way that respected the limited time of a practising clinician. 

The Solution

I designed multiple modules that shifted the focus from passive reading to active clinical reasoning. The solution centred on "Complex Medical Content Made Accessible" through a case-study-led approach. By integrating instruction directly into realistic patient scenarios, learners could immediately apply theoretical knowledge to clinical practice. The final product was a sleek, professional experience hosted on Storyblok, designed for high-impact, mobile-friendly learning.

The Process

  • Research & Synthesis: Conducted deep-dive research to source evidence-based medical information, translating technical data into pedagogical storyboards.
  • Integrated Team Collaboration: Worked within a robust production "squad" including Project Managers, Media Designers, and an internal Academic Team.
  • Media Direction: Collaborated closely with the multimedia team to brief and oversee the development of bespoke assets that supported the storyboards.
  • Quality Assurance & Verification: Navigated a rigorous feedback loop with the academic team to ensure clinical accuracy and alignment with international medical standards.
  • Systems Fluency: Successfully adapted to and built content within Storyblok (iHeed’s proprietary LMS/CMS tool), ensuring a seamless technical hand-off.
 

The Deliverables

  • Case-Study-Led Storyboards: Detailed blueprints that mapped patient journeys to specific learning outcomes.
  • Authentic Patient Scenarios: Real-world examples that mirrored the clinical environments of the European and Asian markets.
  • Deep Research Output: High-quality, verified content written and structured from scratch.
  • Key Skill Alignment: Content restructuring and cross-functional team collaboration.
 

Online Tour Leader Certification (TourCademy/TourAxis)

Incorporating educational storytelling and learner readiness strategy to help TourAxis (TourCademy) with a strategic business goal.

 

The Challenge

TourAxis, a corporate leader in global travel, faced a specific recruitment challenge: ensuring that candidates for their intensive face-to-face "bootcamp" truly understood the realities of the industry. The goal was to create a digital "screening course" that served as a prerequisite. It needed to be practical enough to prepare serious candidates, while also acting as a filter to ensure that only those with a genuine interest and aptitude progressed to the expensive in-person training. The content had to appeal to a wide, diverse range of global learners.

The Solution

I designed a storytelling-driven experience that replaced dry theory with a high-stakes narrative. The course follows the journey of two high-performing characters, Ben and Ava, who come from very different backgrounds but share the same goal of becoming tour leaders. By interweaving their stories throughout the curriculum, learners were forced to navigate real-world situations and make decisions alongside the characters. This approach transformed the learning into a "day-in-the-life" simulation, ensuring that the theory was directly grounded in the vision and expectations of TourAxis.

The Process

  • Curriculum Re-structuring: Analysed existing basic training materials and completely re-mapped the flow to align with specific "readiness" outcomes.
  • Character Design & Vision Alignment: Developed Ben and Ava to reflect the ideal "look and feel" and professional values of the TourAxis brand, ensuring the characters acted as models of excellence.
  • Narrative Integration: Wove complex industry standards into a seamless script, ensuring that every learning outcome was met through a "story beat" or a realistic scenario.
  • Flow & Engagement: Focused on creating a logical, engaging progression that allowed learners to self-reflect on their suitability for the role as they moved through the modules.
 

The Deliverables

  • Scenario-Based Storyboards: Narrative scripts that integrated industry theory with character-driven drama.
  • Interactive Screening Path: A digital experience that served as both a learning tool and a recruitment filter.
  • Brand-Aligned Character Models: High-performing personas that established the professional standard for the company.
  • Key Skill Alignment: Instructional Storytelling and Curriculum Mapping


Watch the screen recording of an extract of the course developed on the LearnWorlds LMS.



New Venture Creation Skills Programme (NWU UCE)

Implementing Universal Design for Learning (UDL) by making foundational-level content engaging without compromising its legal SAQA accredited course integrity.

NWU Logo
 

The Challenge

The NWU Unit for Continuing Education (UCE) sought to expand its digital offerings by converting traditional, paper-based study materials into a fully online programme. The primary challenge was the NQF Level 2 designation of the course; the material needed to be highly accessible and interactive for foundational learners while remaining strictly aligned to the version accredited by the South African Qualifications Authority (SAQA). I had to find a way to enhance the learner experience without altering the core content that had already passed regulatory approval.

The Solution

I developed a high-engagement online programme that maintained 100% content integrity while dramatically reducing the cognitive load for the learner. The solution focused on multimodal delivery, replacing long passages of text with interactive infographics, HTML5 content and AI-powered micro-lectures. By using diverse media, I ensured that the foundational concepts of entrepreneurship were clear, actionable, and suitable for learners in both rural and urban contexts.

The Process

  • Curriculum Mapping & Restructuring: Carefully analysed the accredited SAQA documents to ensure that every learning outcome was met within the new digital structure.
  • AI-Enhanced Media Development: Produced a series of micro-lectures using AI-generated voices to provide a consistent, professional auditory experience for learners with varying literacy levels.
  • Visual Storytelling: Transformed complex procedural information into interactive infographics, allowing learners to "explore" the content at their own pace.
  • LMS Integration: Built and deployed the programme on the UCE Moodle instance, ensuring the technical environment supported low-bandwidth accessibility for a wide range of practitioners.

The Deliverables

  • Interactive Multimodal Units: A series of Moodle-based modules designed for high interactivity and low-barrier entry.
  • AI-Driven Micro-lectures: Short, focused video segments that provided auditory reinforcement of key concepts.
  • SAQA-Compliant Digital Material: A digital twin of the accredited curriculum that met all regulatory standards.
  • Key Skill Alignment: Accessibility (WCAG), UDL, and Regulatory Compliance
 

References

References

TourAxis (TourCademy)

TourAxis (TourCademy)

North West University 

North West University